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Timeless Scandinavian design, high quality and comfort and unique hand-drawn prints that reflect nature and the children's world. Children's clothing from Wheat is created for life's big and small adventures and to be played with and lived in. Again and again.

Wheat’s swimwear collection is perfect for a day at the beach or swimming pool. All swimwear is made in recycled materials and is comfortable to wear and move in. A range of separates and all-in-one swimsuits make up the Wheat swimsuit collection.

May 8, 2024


WHEAT is a Danish childrenswear brand established in 2002. They offer childhood essentials for ages 0-12, designed in timeless Scandinavian styles to suit life's big and small adventures. Each item is crafted with eco-responsible high-quality materials, ensuring that WHEAT clothes last season after season and can be passed down from child to child. Recently, the brand opened its first flagship store in Islington Square, London.

WHEAT's swimsuit collection features all-in-one swimsuits. These bathing suits are fitted with a small collar to protect the neck from the sun, raglan sleeves, and a zip fastening at the back, making it easy to dress your baby. Each style is made with UV 40+/UPF 40+ protection and is Oeko-Tex certified. The swimsuits are available in beautiful colours and hand-drawn prints made by Wheat's in-house design team. To complement the collection, there is a range of accessories and beach shoes made in neoprene with prints that match the swimwear line. The outsole is made of recycled TR rubber, which means that it is very durable and has a lot of traction. The design is meant to cover the toes to offer extra protection.

All of WHEAT's swimsuits come in various beautiful colours and are available from £27.95

If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.

Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.

In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.

Choosing supplements for your fertility journey

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.

Photobook: Luthier. Beeches Lane by &Something

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.