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How Pure Earth Collection Is Revolutionising Sleep for Our Children and tackling urgent health and environmental issues at the same time

In an era where environmental consciousness is not just a preference but a necessity, Pure Earth Collection emerges as a leader in enhancing sleep quality for our little ones through the use of innovative natural fabrics which are not only better for sleep but also safer for our little ones and the planet.

Pure Earth
March 31, 2024

Pure Earth Collection has meticulously crafted a range of sleeping bags, comforters and blackout blinds, among other eco-friendly products, that are free from microplastics and other toxins, ensuring a safer, cleaner world for future generations. 

The brand has picked up multiple awards for both sustainability and product design (a huge 13 last year alone!). Their pioneering sleeping bags were voted “Best Sleep Innovation 2023” and are recommended by leading sleep specialists, setting a new standard in the industry for both innovation and safety.

The Risk of Microplastics

Pure Earth Collection is on a mission to reduce the everyday toxic load on children, and a key focus is to tackle the serious and growing issue of microplastics. The prevalence of microplastics has garnered significant recent attention, with scientific studies showing their pervasive presence in our homes, lungs, bloodstream, food, oceans and even the air we breathe. Sadly, studies have also shone a light on small children being the most exposed, with up to 20x more microplastics in their bodies than adults. Children's products are often made from synthetic materials, which are a huge contributor to this by shedding microplastics throughout their lifecycle and directly into our kids' bodies.

Pure Earth Collection has dedicated itself to crafting solutions that not only support undisturbed sleep for our kids but also safeguard their health with a product range designed using natural and biodegradable materials.

Award-Winning Sleeping Bags For Better Sleep

At the heart of Pure Earth Collection's product line are its organic sleeping bags that have been recognised with multiple industry awards, including "Best Sleep Innovation 2023", the Organic Baby Awards GOLD 2023 and the Junior Design Awards GOLD 2021.

Crafted from 100% organic cotton and filled with biodegradable bamboo wadding, these sleeping bags offer unrivalled temperature control, a detachable comforter for safe settling and a seat belt pocket for nighttime car seat and buggy transfers to help improve our kids' sleep. Their promise to never use polyester wadding highlights the brand’s dedication to reducing children’s exposure to microplastic as well as minimising the risk of overheating when sleeping.

Comforting Comforters

Complementing their sleeping bags are the brand's range of comforters, designed to provide the perfect blend of comfort and sensory stimulation for babies. Made with 100% organic cotton and filled with biodegradable bamboo fibres, these comforters are as cuddly as they are eco-friendly, providing parents with the peace of mind that their little ones are not being exposed to harmful chemicals or ingesting microplastics while they play. 

Revolutionary Blackout Blinds

Understanding the crucial role of clean indoor air for your kids' sleeping environment while also ensuring a dark sleeping space, Pure Earth Collection's revolutionary blackout blinds—named 'Best Nursery Accessory' of 2023— are crafted from 100% organic, plastic-free, and non-toxic materials, importantly devoid of harmful VOCs.

Their innovative design guarantees darkness to enhance sleep quality and contributes to the brand's comprehensive strategy for crafting products that protect our children and the planet alike.

The Future Is Pure Earth Collection

As Pure Earth Collection continues to pave the way for sustainable, non-toxic, and microplastic-free children's products, through its award-winning range, the brand is setting a new standard for eco-conscious and low tox parenting. 

They represent a choice for a cleaner, safer world, where sleep quality and environmental health go hand in hand. By choosing Pure Earth Collection, you are not just making a purchase; you are making a statement about the world you want for your kids and their futures.

If you’re trying to conceive (TTC), you probably know that there are certain foods and nutrients that become especially important once you’re pregnant. But nutrition plays a vital role even when trying to conceive, much like laying a strong foundation before constructing a house.

Certain nutrients create that foundation by supporting egg and sperm health (yes, nutrition matters for both partners), hormone balance and creating a hospitable environment for a fertilized egg to implant. In fact, studies show that certain nutrients can help increase fertility and improve success rates for both natural conception and fertility treatments.

In other words, nutrition is a key player in the TTC journey, but getting the right nutrients in the right quantities can be tricky. That’s where supplements come in. Just as you’d take a multivitamin to fill in nutritional gaps for optimal health, fertility supplements can give you that extra nutrient boost.

Choosing supplements for your fertility journey

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.

Photobook: Luthier. Beeches Lane by &Something

When choosing a supplement to support your fertility journey, look for science-backed, high-quality ingredients. Our editors are careful to select and partner with brands that use ingredients that have been clinically studied to support fertility. Eu Natural® (pronounced you) covers all those bases and more. We love knowing that Eu Natural® products contain zero artificial additives, binders, or fillers and are lab-tested to ensure purity and potency.